Four years ago, Hassan Rouhani assumed the Iranian presidency on the back of a campaign pledge to alleviate Iran’s economic hardship by striving for the removal of sanctions. With nuclear-related sanctions removed, blame for Iran’s continued economic misery has either been put on remaining U.S. unilateral sanctions that present a hurdle to large-scale European involvement in the country, or Iran’s hardliners blocking the president’s economic reforms. Yet, Rouhani’s own economic doctrine has significantly contributed to his administration’s failure to improve the lives of Iranians.