As Turkey gears up for a crucial election, the country is currently witnessing two very different political campaign styles. President Recep Tayyip Erdoğan, who is seeking re-election, is competing against Kemal Kılıçdaroğlu, the joint candidate of the Nation Alliance. The two candidates’ wildly different political and governing styles are apparent in their campaigns: President Erdoğan follows a polarizing, negative, and fear-based approach focused on energizing his base, while Kılıçdaroğlu’s campaign is dynamic, inclusive, and positive.