The deepening partnership between Germany and Morocco has been driven by the private sector, providing an enduring foundation for cooperation. During the 2021 diplomatic crisis over Berlin’s position toward Rabat’s autonomy plan for the Sahara region, German-Moroccan business-to-business relationships remained largely unaffected. The fraying of global supply chains is bringing now Germany and Morocco into a closer economic partnership. The sudden supply shocks caused by Russia’s war against Ukraine have accelerated that process. In the years just prior to the COVID-19 pandemic, global supply chains were already shortening as companies and countries in Europe placed greater emphasis on resilience rather than on just-in-time inventories serviced by distant Asian suppliers. This structural transformation meant bringing sourcing and manufacturing closer to European end-markets. The drive to “nearshore” while maintaining a competitive advantage has provided an impetus to German and other international firms to locate manufacturing facilities in Morocco, which has focused on cultivating an appropriate business ecosystem.